A man in a relationship wears many hats: security guard, handyman, accountant, psychiatrist, ATM. He receives no gratitude for doing all these jobs.
When he finally finds time to take a break from these roles, he watches television; where every commercial portrays him as a hopeless incompetent.* It's high time we asked the question: WHY ARE THERE NO STRONG MALE CHARACTERS IN COMMERCIALS?
You frequently hear the gripe that "Women in movies play the roles men want to see." In commercials, men play the roles women want to see.